Graduating with an Art certification from the Fiorello Laguardia High School of Music & Art and a degree in History, Art & Music from Ithaca College, Mr. Rosenblum first became involved with the music industry in the early 1980’s as a disc-jockey and local record reviewer. By the latter end of the decade hewas a professional DJ, both on-air and at private events. In the early 1990’s he held a Management & Purchasing position at an HMV USA location in NYC where he tripled his department’s gross sales in one year. Moving to labels from that point, he cleared publishing rights for a very early digital deal at one of the big four vendors, headed a marketing department (including authoring copy) of a small independent distributor, and began consulting with various individuals and organizations on a-per-project basis, including such companies as; Musicrama, Ellipsis Arts, and Putumayo. As a freelance writer Mr. Rosenblum has contributed music reviews, editorials and commentary that has appeared in print and on-line, for Sidewalk.com, Times Square.com, Billboard, The Ithacan, Irish Music Magazine, Global Rhythm, and sections of a full length World Music genre specific review book published in 2004.
From 2000-2007 he was employed by Tower Records & Video, where he served as the Main Floor Manager & Product Specialist of the flagship store at Lincoln Center. At that location he was responsible for many facets of the profit making sector of that store’s gross, including;approximately 20,000 square feet, one-third of the staff, and a corresponding third of the stores $31 million a year gross.
In January of 2008 Mr. Rosenblum turned his eyes to his fiction writing, and within sixteen months completed work on two full length manuscripts for publication.
Prior to September 2009 Mr. Rosenblum was also involved in the launch of a cafe, utilizing Asharcorp's "Froth" imprint, in West Bloomfield, Michigan which was slated to include a select media presence and present a unique design model for the area (derived from Asharucorp's urban media retail model).
He and his wife Michelle are the proud parents of two and reside in West Bloomfield, Michigan and New York City.
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Mr. Cavanna's background involves music, art, culture, business and science.
Graduating with a degree in Geography and Languages from Hunter College, Mr. Cavanna began investing in real estate foreclosures and renovations with private associates and evaluated potential deals with significant returns in the apartment housing and commercial real estate sectors. It is from this vantage point he has been able to apply this skill and interest to isolating significant early stage opportunities in a variety of other industries, such as entrepreneurial media entertainment initiatives and technology, as business investments.
Through the years 2003-2007, Mr. Cavanna applied his marketing and cultural knowledge as the Product Merchandiser in the largest International / World Music Music Department in the United States at Tower Record & Video's flagship store located at Lincoln Center in New York City.
In 2007, he joined the Rosetta Stone corporation, where his analytical skills and background in languages, as well as his relevant sales & marketing experience, further solidified his position as a creative, passionate and outgoing individual to industry representatives, clientele and Product Managers. Along with his own intiative, it is these traits that have been primary in the evolution of his independent business ventures.
Although primarily business oriented, his interest, expertise and passion lay in music, culture and the arts, and like his partner, he places a high value on the dynamic business relationships that he has forged.
In 2008 and through 2009 Mr. Cavanna turned his attention to the Real Estate market and recently debut a series of Web pages dedicated to his interest in the buying and selling of revenue generating property.
He currently resides in New York City.
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All Asharucorp content; Rosenblum / Cavanna 2007-2009 / All literary content; Ira Aron Rosenblum 2009-2016 unless otherwise specified