As an extension of the Digital Media portion of the Asharucorp Retail initiative, in-store sales were expected to predate and predominate game design. As an alternative to that sequence of events, the evolution of a company, or S-corp, that focuses on programming and design is scheduled to manifest towards the end of the year 2009.
The managing partners of Asharucorp have long possessed an interest in Video Game Programming and Design, specifically in the RPG and SIM modes.
The majority of the conceptual digital programming projects that have been conceived by the partners have been specifically designed for retail marketing and are expected to generate revenue. In addition, some designs possess alternative catagorization such as interactive sales programs, initiatives related to Asharucorp's tandem interest in interactive holographic technology, and programs that may have military applications.